Once you know the seller's strategies you're better able to counter those tactics.
You also need to understand your susceptibility to the sales tactics used by sellers.
These tips will help you shop smart and save money.
A Simple Trick to Avoid Impulse Shopping (Smart Shopper #1)
How many times have you seen a fancy new gadget in the shops, bought it, but regretted doing that just a few days later?We often believe that we’re completely rational and cannot be easily fooled.
However the reality is marketing companies are a lot smart than us.
There are people behind the marketing of products whose entire job from morning to evening, every day of the year, is to figure out ways to make you buy even when you don’t want to.
That’s why you should not depend on your thinking capacity when making buying decisions.
You need to give your brain enough time to think things over before making rush decisions.
You can achieve that by using the simple strategy of budgeting now and buying later.
If there’s something you really want to buy, put it in your budget, but don’t buy it immediately.
After a few days, weeks or months, when the urge to buy has died down, you can think rationally about the item.
You’ll know that you’re still not thinking rationally if you can hardly think of any disadvantages of buying that item.
The One Thing You Should Do Before Going Out Shopping (Smart Shopper #2)
Have you ever gone out shopping when you were feeling hungry?Did you end up buying those sweets, crisps, biscuits, and cookies just because you needed something to eat?
Or did you rush through the shopping process so you can get back home to eat?
You probably didn’t take time to assess whether that “2 for the price of one” offer was actually economical.
All you have to do is have a good meal before stepping out of the house.
That will help you avoid making impulse purchases.
Why You Should Not Judge Products By Size (Smart Shopper #3)
If you haven’t noticed, the bread you buy now has 400 grams unlike in the past when it had 500 grams.Yet it seems to have exactly the same size as it did in the past.
Marketers love using this illusion of size to make shoppers think they are getting a good deal.
Even when buying raw food items like cabbages, size can be deceptive.
That cabbage that looks extra large might be much less densely packed than another that looks a bit smaller.
That means it weighs less.
This is especially important when comparing organic food products and the ones produced in commercial farms.
A small organic egg can have far more nutrients than a large egg from commercial chicken farms.
The Dirty Truth About Discounts (Smart Shopper #4)
Have you ever seen those "3 for the price of 2" offers?Or the mega 60% discounts?
If you assume they are automatic cost savings, you may be wrong.
Such discounts aren’t always real discounts.
At times, it may just be a psychological sales trick, yet the product price hasn't changed at all.
Other times, it may be a product that's soon to expire, so the seller needs to sell it off before the expiry date.
If you buy a whole bunch of them thinking that you’ll store them for a long time, you may be in for major disappointment.
Always evaluate each offer keenly so you can make an informed decision.
This Question From Kenyan Shopkeepers Makes People Buy More (Smart Shopper #5)
There’s one question that many Kenyan shopkeepers love to ask every customer:“Unataka ngapi?” [How many do you want?]
The shopkeeper is trying to get a higher volume per sale.
So, he/ she asks that question to spur you to make more than one purchase.
Besides that, they also ask another question:
“Nini ingine?” [What else?]
The shopkeeper isn't satisfied with just selling one product.
That simple question can spur customers to buy something else they probably forgot about.
Conclusion
With these insights, you can make smarter buying decisions and avoid overspending.But always remain vigilant, since sellers are sure to come up with new strategies to make you buy more.
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